About Us

Our Mission:
Finding Your Right Fit Beyond Prestige

At WitWise, we see beyond prestige, guiding students to universities that align with their unique strengths and long-term goals. Our mission is to create an individualized pathway where academic rigor meets personal growth, ensuring students thrive in an environment that cultivates resilience, adaptability, and life skills. Through meticulous attention to every application detail and collaboration with seasoned experts, we empower students not just to attend top universities, but to find their true fit for lasting success.

The Voice of  WitWise:
Education and Evolution

At WitWise, we champion education as both a foundation and a catalyst, blending academic rigor with life skills to shape resilient, ambitious individuals. Co-founders Tarika Khanna and Diya Shukla have seen firsthand how transformative education can be—but also understand its need for evolution. As the professional world embraces unconventional paths, we advocate for educational reforms that adapt to 21st-century demands, fostering dialogue on a global scale to drive these necessary changes. Our mission is to honor education’s power while urging it forward, ensuring students thrive in an ever-changing landscape.

Our Story:
The Right Fit in Action

At WitWise, we began with a singular vision: to redefine how students and families approach higher education. Founded to address the glaring gaps in the current education counseling market, our journey stems from a deep-seated belief that every student deserves more than just a path to a prestigious institution—they deserve a journey tailored to their aspirations, strengths, and unique identities. 

The story of WitWise is one of empathy and understanding. As founders, we experienced firsthand the emotional turmoil and uncertainty students and parents face while navigating complex educational systems. The process often felt overwhelming, with an industry overly focused on rankings and rote achievements, sidelining individuality and long-term success. We saw students forced into one-size-fits-all solutions, leading to misaligned choices, wasted potential, and dissatisfaction. This pain point inspired us to act. 

We are a leading education consulting firm with students in more than 20 countries

Our Story

Our ethos is rooted in personalization, collaboration, and a steadfast commitment to building a supportive community. We don’t just guide students; we walk beside them, unraveling their strengths and helping them craft compelling narratives that shine authentically. At Witwise, the philosophy is simple: education should reveal the inherent potential already within each individual. This belief forms the foundation of every portfolio we help develop, every course selection we analyze, and every strength we highlight. 

What truly sets Witwise apart is the people behind it. Our team comprises former Ivy League admissions officers, subject specialists, and mentors who bring decades of expertise and nuanced understanding. But more than their credentials, they share a dedication to seeing students thrive—not just academically but emotionally and socially. With our expert therapists and alumni connections, we create a holistic support system where no part of the journey feels isolating. 

We believe that the right nudge at the right time can transform not only a student’s career but also their confidence and outlook on life. The cornerstone of Witwise is community—connecting students to peers, alumni, and professionals who provide real-world insights and encouragement. This sense of belonging ensures every student feels empowered, understood, and ready to succeed. 

The market demanded change, and we listened. In an era of rising costs, shifting priorities, and global uncertainties, families needed a trusted partner who could minimize risks and provide honest guidance. Witwise was born to meet this need, redefining success as more than a prestigious nameplate. We’re here to guide students toward institutions that align with their values, strengths, and long-term goals. 

Because, at Witwise, success is not just about getting in—it’s about fitting in, flourishing, and finding your way to a future full of promise.