Shaping Futures
by Finding Your Right Fit

Discover personalized guidance, expert mentorship, and a customized plan to help you find your perfect college match.

About
WitWise

At WitWise, we began with a singular vision: to redefine how students and families approach higher education. Founded to address the glaring gaps in the current education counselling market, our journey stems from a deep-seated belief that every student deserves more than just a path to a prestigious institution—they deserve a journey tailored to their aspirations, strengths, and unique identities.

Meet Our Team

Behind every success story is a team of talented, passionate, and driven individuals. Meet the amazing people who bring their expertise, creativity, and dedication to everything we do.

WitWise Approach

Focus on the right fit for each student.

Expert-led approach with former Ivy League admissions officers.

Holistic career planning centred around student strengths.


Customized 2-week boot camp to prepare students for university life.

A supportive ecosystem with emotional & strategic guidance for parents & students alike.

Why WitWise?

Focus on the right fit for
each student.
Expert-led approach with former Ivy League admissions officers.
A supportive ecosystem with emotional and strategic guidance for parents and students alike.
Holistic career planning centered around student strengths.
Customized 2-week bootcamp to prepare students for university life.

2023-2024 Results

Press Coverage

Client Testimonial

We are a leading education consulting firm with students in more than 20 countries

Elizabeth Heaton

Ex Admissions Officer, University of Pennsylvania

As a former regional director of admissions at the University of Pennsylvania, she has reviewed more than 1,300 applications a year, advocated for those students in selection committee, evaluated potential athletic recruits as an athletics liaison, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for Penn’s interdisciplinary Jerome Fisher Program in Management & Technology, and made final admit decisions as a university selection committee chair.

Prior to joining Penn, she worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network. She holds a bachelor of arts degree in English from Cornell University and is a member of the National Association of College Admissions Counseling. She is a past member of the Pennsylvania Association of College Admissions Counseling.